Olympic Committee’s “heavy handed” approach to policing its brand?
Friday, October 28th, 2005The Globe and Mail has an interesting article today entitled Imperial ad campaign fuels ‘Olympic pretender’ complaints.
Apparently the CEO of the 2010 Vancouver Olympic Committee held a news conference in Calgary yesterday and called on Imperial Oil Ltd. to pull Esso’s Cheer on Canada campaign. This is because, even though the Cheer on […]
