Trade-mark Assets sold for $1.5million

It’s not often that I come across news about Canadian trade-mark assets being sold, so I was intrigued when I saw the headline Electrohome completes the sale of the corporation’s trade-marks on CNW Group’s new releases.

Electrohome Limited announced that, effective yesterday, it completed the sale of its trademarks to SYNNEX Canada Limited; which was previously the major licensee using the trademarks. The trademark assets were sold for $1,500,000.

According to Electrohome’s newsroom, the company can trace its roots back to a century ago when Arthur Bell (A.B.) Pollock started making Canada‚Äôs first hornless phonograph in the small town of Berlin, (later named Kitchener) located in south western Ontario. In the 1960’s Electrohome was one of Canada’s largest manufactures of television sets. See Electrohome - Celebrating 10o Years of Canadian Heritage.

A quick look through the CIPO’s trade-mark database reveals about four active trade-mark registrations and applications that might relate to Electrohome’s corporate brand:

ELECTROHOME & Design - 1,351,178, by Electrohome Limited for a variety of home electronics and home office wares and services. It is noteworthy that this application was filed just recently, this June, 11, 2007, and was based on “proposed use“. Hmmm, what about the 100 years of Canadian Heritage and the more recent trade-mark use through its licensee Synnex Canada Limited? I suspect this is because the design portion (i.e. the stylized E) is different than was was previously used (including that the E is white on a black background vs black on a white background). Otherwise, however, this application would have some issues w.r.t. sections 30(b) and 30(e) of our Trade-marks Act - claiming proposed use when use has occured prior to filing the application.

ELECTROHOME - UCA20671, for a variety of home electronics and home office wares and services, originally registered to Electrohome Limited (back in 1944), but now owned by ELHP General Partnership. Huh? Who is ELHP General Partnership? Probably a related entity, since it has the same Kitchener, Ontario address as Electrohome Limited. Transfer of ownership, to ELHP General Partnership, was apparently on August 31, 2006. Therefore, I see a few ownership and predecessor-in-title issues with this registration (such as, how can a limited company in 2008 sell a trade-mark that’s owned by a partnership since 2006).

E Design - TMA142,060, also for a variety of home electronics and home office wares and services and originally registered to Electrohome Limited (back in 1965), but now also owned by ELHP General Partnership. Again, I see a some ownership and predecessor-in-title issues with this registration.

E Design - 1,351,179, by Electrohome Limited for a variety of home electronics and home office wares. Like the other application, this one was also filed this June, 11, 2007 and based on “proposed use“. Again, the stylized E is slightly different from the one now owned by ELHP General Partnership and I suspect that the “proposed use” basis is probably accurate.

Anyway, it’s interesting to find some publicly available information about Canadian trade-mark asset sales; especially one from a company with such a significant historic background.

Comments are closed.