Yesterday’s Trade-marks Journal had a number of amusing trade-mark applications advertised, including:
NAUGHTY MONKEY - 1,186,441, for wearing apparel, shoes, sweatshirts, T-shirts and the like;
BIG WANG - 1,219,203, for alcoholic beverages, beer, drinking glasses, clothing and a variety of other wares; and
BUTTOCKS PASTE BY PANTA - 1,230,455, for paste for the treatment and prevention of diaper rash.
The last one reminds me of the post on PHOSITA discussing the trademark BUTT PASTE and why this mark, although great from marketing perspective, many not be the strongest trade-mark - because it is descriptive of the product (it is buttocks paste afterall).
I’m sure that it is for that reason that the words BUTTOCKS PASTE are disclaimed from the mark as a whole in that particular application.